Social Capital Initiatives
Social Media Fellow
About the Organization
Social Capital Initiatives, formerly known as Asia Initiatives, is a nonprofit organization registered in New York. Founded in 1999, SCI’s mission is to leverage the power of social capital to promote education, improved livelihoods, healthcare, and sustainable development to bring positive change in the quality of life of people in under-served communities. With a particular focus on women, youth and their families, our initiatives utilize transformative methodologies and technologies to empower people to realize their full potential, and become key agents in their own success.
At the heart of our work is Social Capital Credits (SoCCs), our award-winning community currency for social good. SoCCs are earned for acts such as mentoring, peer tutoring or upskilling others and can be redeemed for education, digital literacy, vocational and STEM skills, etc. Communities co-create their own SoCCs “earning and redeeming menus” through SoCCratic Dialogues, ensuring cultural relevance and ownership. All activities are tracked through the SoCCs App, providing real-time evidence and data to continuously refine our impact.
Fellowship Description:
Social Capital Initiatives is seeking a creative and driven Social Media Intern to support our communications and digital outreach strategy. This intern will play an important role in showcasing our grassroots initiatives and engaging global audiences across platforms. Responsibilities will primarily involve creating compelling content across our Instagram, Facebook, and LinkedIn pages. Besides content creation, we would love for this intern to also help manage our social media calendars, track engagement metrics, and support digital campaigns that align with our mission of social and environmental justice. This is a valuable opportunity to contribute to purpose-driven storytelling in a global development context.
Job Responsibilities:
The Intern will have a hands-on role in supporting Social Capital Initiatives operations. They will report directly to the SCI senior staff. Specific responsibilities include but are not limited to:
Content Development & Scheduling
Create and curate engaging posts, graphics, and short-form videos tailored to each platform
Draft captions and schedule posts using content calendars to maintain consistency
Ensure all content aligns with Social Capital Initiatives’ tone, mission, and branding
Platform & Community Management
Manage daily activity on Instagram, LinkedIn, and Facebook
Engage with followers by responding to comments, messages, and tags
Support growth by following relevant accounts and engaging with partner organizations
Campaign Support
Contribute creative ideas and content for campaigns and events via Mailchimp and Meta Business Suite
Assist in crafting digital narratives that highlight impact stories from the field
Coordinate with internal teams to gather program updates and visuals
Qualifications:
Preferred Experience:
Currently pursuing or recently graduated from an institution
Experience creating engaging captions, graphics, reels, and short-form videos
Proficiency with major platforms (Instagram, LinkedIn, Facebook); knowledge of platform analytics and trends is a plus
Experience using tools like Canva, Adobe Creative Suite, or video editing apps (e.g., CapCut, iMovie)
Experience using marketing automation tools like Mailchimp, Meta Business Suite, etc.
Ability to manage and schedule content, meet deadlines, and support campaign rollouts
Passion for social justice, gender equity, sustainability, or community development
Learning Outcomes:
Gain hands-on experience in managing multi-platform social media for a mission-driven organization.
Learn to create content that aligns with brand identity and drives audience engagement.
Develop skills in campaign planning, digital storytelling, and community engagement.
Build competency in using analytics tools to measure performance and optimize strategy.
Deepen understanding of how social media supports advocacy, fundraising, and impact visibility in the nonprofit sector.
Time Commitment: 30 hours / week