ElectricFish
Brand & Digital Marketing Fellow
About the Organization
Founded in 2019, ElectricFish is revolutionizing distributed energy infrastructure with its flagship product, the 350Squared, an intelligent microgrid solution that rapidly unlocks fast EV charging, emergency power, and grid services in grid-constrained locations.
By integrating fast charging, energy storage, and intelligent AI forecasting, the system reduces the time and costs associated with both fast EV charging and energy storage for grid resilience compared to large-scale grid upgrades. ElectricFish optimizes energy usage, lowers operational costs, and enhances grid resilience, making fast EV charging more accessible in areas with limited infrastructure. With capabilities for rapid deployment and a future-proof design, ElectricFish delivers scalable solutions for fleet operators, utilities, and businesses seeking to accelerate electrification without incurring substantial infrastructure expenses.
Fellowship Description:
This fellowship position is a unique opportunity to shape ElectricFish's voice and digital presence, focusing directly on social media, market impact, and customer conversion. The Fellow will dive into our ecosystem to translate our technical mission into a strong, clear brand narrative that connects with our audience.
The central goal is to use strategic communication and visual (digital) impact to engage and convert. We expect the Fellow to master modern tools and strategies to create impactful visual pieces and persuasive copy, ensuring our message of a resilient energy future not only resonates but also drives action.
Responsibilities:
-Support the development and execution of ElectricFish's branding strategy, ensuring consistency across all channels.
-Collaborate on creating and editing digital content (graphics and video) for social media, the website, and marketing campaigns.
-Assist in planning and implementing digital marketing campaigns, including monitoring engagement metrics.
-Research and identify new opportunities to reach and engage target audiences.
-Contribute creatively to communication and branding projects.
-Help maintain and evolve the brand's style guides and visual identity.
Qualifications:
Interests and Attributes:
-Strong interest in visual storytelling, digital communication, and brand building.
-Creative, proactive, and collaborative mindset.
-Ability to think strategically and simplify complex concepts.
Education (Desired Educational Background):
-Graduates in Marketing, Communications, Design, Digital Media, or related fields.
Experience (Preferred Experience Level and Skills):
-Academic or professional experience in digital content strategy and creation (both visual and copy).
-Familiarity with branding principles and digital marketing strategy.
-Basic understanding of social media platforms (LinkedIn, Instagram, X).
-(Desired) Experience or strong interest in B2B marketing strategies.
Miscellaneous (Additional Candidate Desires):
-Skilled in using generative AI tools to accelerate content (copy and visual) production.
-Photo and video editing capture capability.
Time Commitment: 30 hours / week